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The Tipping Point

The Tipping Point: How Little Things Can Make a Big Difference

圖書分類: 營銷策略
作者英文名: Malcolm Gladwell
ISBN: 9780316346627 商品編號: 0316346624
出版日期: 2002-01-01 上架時間: 2012-03-05
出版社: Back Bay Books
關鍵詞: 馬爾科姆·格拉德威爾 引爆點 流行趨勢 社會學
適合閱讀人群: 市場,基層
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定價:¥170.00會員價:¥170.00

內容簡介

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

作者簡介

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

圖書目錄

Introduction

1 The Three Rules of Epidemics

2 The Law of the Few: Connectors, Mavens, and Salesmen

3 The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus

4 The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime

5 The Power of Context (Part Two): The Magic Number One Hundred and Fifty

6 Case Study: Rumors, Sneakers, and the Power of Translation

7 Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette

8 Conclusion: Focus, Test, and Believe

Endnotes

Acknowledgments

Index

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